I asked the following question over Twitter yesterday:
I’m curious to know, who uses subtitles on web content (X device) who’s not deaf or hard of hearing? For example I did when breastfeeding.
It’s a question we’ve been asking ourselves at the BBC as there seems to be plenty of anecdotal evidence suggesting people use subtitles (closed captions) for all manner of reasons rather than just being deaf or hard of hearing. I used them when breastfeeding my little one and a participant in user testing recently said she did when she was blow drying her hair.
I got alls sorts of weird and wonderful responses but all of them important and necessary for everyday living. Adam Banks very kindly captured the responses on Storify.
Update: 21st April, 2015
I went to pick up my daughter from her friends other other day and noticed that as the noise level from the adults went up the kids switched on subtitles on iPlayer so they could continue watching their show. Brilliant.