When evaluating various options for marketing your products or services, don’t overlook digital advertising platforms. After all, statistics show that the digital advertising market was worth $290 to $310 billion in 2019. Further, it reached approximately $340 billion in 2020.
The growing investments in video marketing and mobile advertising have boosted the overall digital marketing expenditure. Additionally, records also show that the U. S. ad market experienced a rebound in 2021. The total spending was about $284.3 billion.
With these figures, it’s undeniable that online advertising has a significant position in the eCommerce marketing world. This article looks at the top digital marketing platforms you should leverage to up your marketing game.
One of the best ways to interact with your existing and potential customers is social media marketing. An estimated 72% of the population in the U.S has at least one social media site. Besides, on average, social media users spend two hours and 22 minutes daily on social media platforms.
Hence, given these numbers, there’s no reason you shouldn’t promote your business through social media advertising in its various formats. These include:
- Facebook ads
- LinkedIn ads
- Twitter ads
- Instagram ads, among others
Social platforms allow you to have market segments, depending on your target market’s demographics.
As a digital advertisement platform, retargeting or remarketing allows you to show personalized ads to your audience. This marketing strategy uses the information you collected about users through cookies to show them more relevant ads based on their’ latest actions.
For example, suppose a user added an item to their online shopping cart but didn’t proceed to check out. In that case, you can use the remarketing strategy to remind them of the product and nudge them towards buying.
Digital Display Ads
Digital display marketing is a straightforward marketing strategy. Essentially, it entails static, flashy, or video content. However, most digital ads comprise an image with text and a call to action. Digital signage marketing is one example of an interactive digital display ad platform.
The most commonly used types of digital display advertising revolve around straightforward rules. For instance, most of them are simple square ads, 15-second digital video ads, or digital banner ads. Additionally, they show up as pop-up ads, website banners, landing pages, in-app banners, and social media ads.
Another digital advertising platform to consider is email marketing. It’s an easy and low-cost yet effective way to reach your specific audience without the associated costs of marketing. After all, you only collect email addresses when internet users visit your web pages. A pop-up window displays on the screen, asking for their email address.
Search Engine Marketing (SEM)
This digital advertising platform is dependable. To explain, it works based on the keywords your target audience uses to look for content. The most popular search advertising platforms are Google and Bing, and the two primary subtypes of SEM are:
Pay per click (PPC campaigns): PPC ads allow your business to appear as the first and last or several results on the first search engine results page (SERPs). You only pay for the ad every time a user clicks on it.
Search engine optimization (SEO): The strategy is time-consuming but effective. When you optimize your website for specific keywords, you enhance your chances of appearing higher on SERPs. Users will easily find your business.
Here, the paid content closely matches the look, feel, and function of the media platform on which it appears. This advertising strategy includes display ads that seamlessly blend with the reviews, images, or product placement in videos.
Native ads may also be written into the more extensive content piece. One significant benefit of native advertising is that the ads support a positive user experience. Users may not realize they’re clicking on an ad when they do.
Video advertising is an advertising platform that can build an emotional connection with the target audience and explain anything in as little as 15 seconds. Users will interact 88% more with platforms that have video content than those without.
Markedly, video ad campaigns increase traffic and boost click-through rates (CTR), conversions, and sales. Also, they’re cost-effective and not out of reach for small business owners with limited budgets.
Most consumers have a mobile device, and it’s only wise that you incorporate mobile advertising in your strategy. Given that mobile searches are higher than those done on computers, you want to adapt your marketing campaigns to mobile apps and devices.
Digital advertising should be on your priority list for promoting your business. While choosing the best digital advertising platform is challenging work, you can eventually make the right decision. It only requires that you familiarize yourself with the basics, weigh the pros and cons, and be on your way to beating the competition.